Tool Comparison

Buffer vs CoSchedule: Which Should You Choose?

Compare features, pricing, and find the perfect social media management tool for your business.

Bufferfrom $6/channel/mo
VS
CoSchedulefrom $19/user/mo

TL;DR

Buffer starts at $6/channel/mo and is solopreneurs and small teams wanting simplicity. CoSchedule starts at $19/user/mo and is marketing teams needing unified calendar. Buffer offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.

Best Value

Buffer

Best for Enterprises

CoSchedule

Has Free Plan

Buffer

Best for Teams

Buffer

Skip manual content creation entirely

Design Instantly auto-generates posts from your products

Key Differences

What sets these tools apart

Pricing

Buffer wins

Buffer starts at $6/channel/mo while CoSchedule starts at $19/user/mo.

Target Audience

Tie

Buffer is solopreneurs and small teams wanting simplicity. CoSchedule is marketing teams needing unified calendar.

Free Plan

Tie

Buffer offers a free plan, as does CoSchedule.

Heritage

Tie

Buffer was founded in 2010 and CoSchedule in 2013.

Pricing

Pricing Comparison

Buffer starts at $6/channel/mo while CoSchedule starts at $19/user/mo.

Buffer

FreeFree
  • 3 channels
  • 10 posts per channel
  • Basic analytics
Essentials$6/channel/mo

billed monthly

  • Unlimited scheduling
  • Advanced analytics
  • Engagement inbox
Team$12/channel/mo

billed monthly

  • Unlimited users
  • Approval workflows
  • Custom permissions
Visit Buffer

CoSchedule

Free CalendarFree
  • 1 user
  • 15 scheduled posts
  • Basic calendar
Social Calendar$19/user/mo

billed annually

  • 5 social profiles
  • Unlimited scheduling
  • Best time scheduling
Agency Calendar$59/user/mo

billed annually

  • Unlimited profiles
  • Client calendars
  • White-label reports
Marketing SuiteCustom
  • Full platform
  • AI tools
  • Asset management
Visit CoSchedule

For small businesses, Buffer typically provides better value. Choose based on your specific feature needs and team size.

Feature Comparison

A detailed look at what each platform offers

Publishing & Scheduling

FeatureBufferCoSchedule
Unlimited scheduling
Visual content calendar
Auto-publishing
Best time to post

Analytics

FeatureBufferCoSchedule
Basic analytics
Custom reports
Competitor tracking

Engagement

FeatureBufferCoSchedule
Unified inbox
Comment management

Which One Should You Choose?

Our recommendations based on your needs

Choose Buffer

Solopreneurs and small teams wanting simplicity

  • Starts at $6/channel/mo
  • Offers a free plan
  • Founded in 2010
  • Comprehensive feature set

Choose CoSchedule

Marketing teams needing unified calendar

  • Starts at $19/user/mo
  • Offers a free plan
  • Founded in 2013
  • Robust platform features
Alternative Approach

Skip the Manual Work. Automate Content Creation.

While Buffer and CoSchedule help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.

Auto-generate from products

AI-written captions

Platform-optimized designs

Direct scheduling

✨ No credit card required • Works with your store

Buffer vs CoSchedule FAQ

Common questions about this comparison