HubSpot vs Sprout Social: Which Should You Choose?
Compare features, pricing, and find the perfect social media management tool for your business.
TL;DR
HubSpot starts at $800/mo and is businesses wanting crm-integrated social. Sprout Social starts at $199/user/mo and is enterprises prioritizing customer service and reporting. Sprout Social offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.
Best Value
Sprout Social
Best for Enterprises
HubSpot
Has Free Plan
HubSpot
Best for Teams
HubSpot
Key Differences
What sets these tools apart
Pricing
Sprout Social winsHubSpot starts at $800/mo while Sprout Social starts at $199/user/mo.
Target Audience
TieHubSpot is businesses wanting crm-integrated social. Sprout Social is enterprises prioritizing customer service and reporting.
Free Plan
HubSpot winsHubSpot offers a free plan while Sprout Social only offers a trial.
Heritage
TieHubSpot was founded in 2006 and Sprout Social in 2010.
Pricing Comparison
HubSpot starts at $800/mo while Sprout Social starts at $199/user/mo.
HubSpot
- Basic CRM
- Limited social
- Email marketing
- 1,000 contacts
- Basic automation
- Landing pages
- 2,000 contacts
- Full social tools
- SEO recommendations
- 10,000 contacts
- Advanced analytics
- Custom reports
Sprout Social
billed annually
- 5 social profiles
- All-in-one inbox
- Content calendar
billed annually
- Unlimited profiles
- Competitive reports
- Optimal send times
billed annually
- Chatbots
- Sentiment analysis
- Help desk integrations
For small businesses, Sprout Social typically provides better value. Choose based on your specific feature needs and team size.
Feature Comparison
A detailed look at what each platform offers
Publishing & Scheduling
| Feature | HubSpot | Sprout Social |
|---|---|---|
| Unlimited scheduling | ||
| Visual content calendar | ||
| Auto-publishing | ||
| Best time to post |
Analytics
| Feature | HubSpot | Sprout Social |
|---|---|---|
| Basic analytics | ||
| Custom reports | ||
| Competitor tracking |
Engagement
| Feature | HubSpot | Sprout Social |
|---|---|---|
| Unified inbox | ||
| Comment management |
Which One Should You Choose?
Our recommendations based on your needs
Choose HubSpot
Businesses wanting CRM-integrated social
- Starts at $800/mo
- Offers a free plan
- Founded in 2006
- Comprehensive feature set
Choose Sprout Social
Enterprises prioritizing customer service and reporting
- Starts at $199/user/mo
- 30-day free trial
- Founded in 2010
- Robust platform features
Skip the Manual Work. Automate Content Creation.
While HubSpot and Sprout Social help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.
Auto-generate from products
AI-written captions
Platform-optimized designs
Direct scheduling
✨ No credit card required • Works with your store
HubSpot vs Sprout Social FAQ
Common questions about this comparison
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