Metricool vs Buffer: Which Should You Choose?
Compare features, pricing, and find the perfect social media management tool for your business.
TL;DR
Metricool starts at Free and is budget-conscious users who need analytics. Buffer starts at $6/channel/mo and is solopreneurs and small teams wanting simplicity. Buffer offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.
Best Value
Buffer
Best for Enterprises
Metricool
Has Free Plan
Metricool
Best for Teams
Metricool
Key Differences
What sets these tools apart
Pricing
Buffer winsMetricool starts at Free while Buffer starts at $6/channel/mo.
Target Audience
TieMetricool is budget-conscious users who need analytics. Buffer is solopreneurs and small teams wanting simplicity.
Free Plan
TieMetricool offers a free plan, as does Buffer.
Heritage
TieMetricool was founded in 2016 and Buffer in 2010.
Pricing Comparison
Metricool starts at Free while Buffer starts at $6/channel/mo.
Metricool
- 1 brand
- 20 posts/month
- Basic analytics
billed annually
- 5 brands
- Unlimited posts
- Full analytics
billed annually
- 15 brands
- Team features
- Custom reports
Buffer
- 3 channels
- 10 posts per channel
- Basic analytics
billed monthly
- Unlimited scheduling
- Advanced analytics
- Engagement inbox
billed monthly
- Unlimited users
- Approval workflows
- Custom permissions
For small businesses, Buffer typically provides better value. Choose based on your specific feature needs and team size.
Feature Comparison
A detailed look at what each platform offers
Publishing & Scheduling
| Feature | Metricool | Buffer |
|---|---|---|
| Unlimited scheduling | ||
| Visual content calendar | ||
| Auto-publishing | ||
| Best time to post |
Analytics
| Feature | Metricool | Buffer |
|---|---|---|
| Basic analytics | ||
| Custom reports | ||
| Competitor tracking |
Engagement
| Feature | Metricool | Buffer |
|---|---|---|
| Unified inbox | ||
| Comment management |
Which One Should You Choose?
Our recommendations based on your needs
Choose Metricool
Budget-conscious users who need analytics
- Starts at Free
- Offers a free plan
- Founded in 2016
- Comprehensive feature set
Choose Buffer
Solopreneurs and small teams wanting simplicity
- Starts at $6/channel/mo
- Offers a free plan
- Founded in 2010
- Robust platform features
Skip the Manual Work. Automate Content Creation.
While Metricool and Buffer help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.
Auto-generate from products
AI-written captions
Platform-optimized designs
Direct scheduling
✨ No credit card required • Works with your store
Metricool vs Buffer FAQ
Common questions about this comparison
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