Tool Comparison

Sprinklr vs Sprout Social: Which Should You Choose?

Compare features, pricing, and find the perfect social media management tool for your business.

Sprinklrfrom $299/mo
VS
Sprout Socialfrom $199/user/mo

TL;DR

Sprinklr starts at $299/mo and is large enterprises and fortune 500 companies. Sprout Social starts at $199/user/mo and is enterprises prioritizing customer service and reporting. Sprout Social offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.

Best Value

Sprout Social

Best for Enterprises

Sprinklr

Free Trial

Both offer trials

Best for Teams

Sprinklr

Skip manual content creation entirely

Design Instantly auto-generates posts from your products

Key Differences

What sets these tools apart

Pricing

Sprout Social wins

Sprinklr starts at $299/mo while Sprout Social starts at $199/user/mo.

Target Audience

Tie

Sprinklr is large enterprises and fortune 500 companies. Sprout Social is enterprises prioritizing customer service and reporting.

Free Plan

Tie

Neither offers a permanent free plan, but both have trials.

Heritage

Tie

Sprinklr was founded in 2009 and Sprout Social in 2010.

Pricing

Pricing Comparison

Sprinklr starts at $299/mo while Sprout Social starts at $199/user/mo.

Sprinklr

Social Advanced$299/user/mo

billed annually

  • Content publisher
  • Asset manager
  • Unified inbox
EnterpriseCustom
  • Full suite
  • AI automation
  • Dedicated support
Visit Sprinklr

Sprout Social

Standard$199/user/mo

billed annually

  • 5 social profiles
  • All-in-one inbox
  • Content calendar
Professional$299/user/mo

billed annually

  • Unlimited profiles
  • Competitive reports
  • Optimal send times
Advanced$399/user/mo

billed annually

  • Chatbots
  • Sentiment analysis
  • Help desk integrations
Visit Sprout Social

For small businesses, Sprout Social typically provides better value. Choose based on your specific feature needs and team size.

Feature Comparison

A detailed look at what each platform offers

Publishing & Scheduling

FeatureSprinklrSprout Social
Unlimited scheduling
Visual content calendar
Auto-publishing
Best time to post

Analytics

FeatureSprinklrSprout Social
Basic analytics
Custom reports
Competitor tracking

Engagement

FeatureSprinklrSprout Social
Unified inbox
Comment management

Which One Should You Choose?

Our recommendations based on your needs

Choose Sprinklr

Large enterprises and Fortune 500 companies

  • Starts at $299/mo
  • 0-day free trial
  • Founded in 2009
  • Comprehensive feature set

Choose Sprout Social

Enterprises prioritizing customer service and reporting

  • Starts at $199/user/mo
  • 30-day free trial
  • Founded in 2010
  • Robust platform features
Alternative Approach

Skip the Manual Work. Automate Content Creation.

While Sprinklr and Sprout Social help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.

Auto-generate from products

AI-written captions

Platform-optimized designs

Direct scheduling

✨ No credit card required • Works with your store

Sprinklr vs Sprout Social FAQ

Common questions about this comparison

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