Tool Comparison

Hootsuite vs Metricool: Which Should You Choose?

Compare features, pricing, and find the perfect social media management tool for your business.

Hootsuitefrom $99/mo
VS
Metricoolfrom Free

TL;DR

Hootsuite starts at $99/mo and is enterprises needing comprehensive analytics and team features. Metricool starts at Free and is budget-conscious users who need analytics. Hootsuite offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.

Best Value

Hootsuite

Best for Enterprises

Metricool

Free Trial

Metricool

Best for Teams

Hootsuite

Skip manual content creation entirely

Design Instantly auto-generates posts from your products

Key Differences

What sets these tools apart

Pricing

Hootsuite wins

Hootsuite starts at $99/mo while Metricool starts at Free.

Target Audience

Tie

Hootsuite is enterprises needing comprehensive analytics and team features. Metricool is budget-conscious users who need analytics.

Free Plan

Metricool wins

Metricool offers a free plan while Hootsuite only offers a trial.

Heritage

Tie

Hootsuite was founded in 2008 and Metricool in 2016.

Pricing

Pricing Comparison

Hootsuite starts at $99/mo while Metricool starts at Free.

Hootsuite

Professional$99/mo

billed annually

  • 1 user
  • 10 social accounts
  • Unlimited scheduling
Team$249/mo

billed annually

  • 3 users
  • 20 social accounts
  • Custom analytics
EnterpriseCustom
  • Unlimited users
  • 50+ accounts
  • Dedicated support
Visit Hootsuite

Metricool

FreeFree
  • 1 brand
  • 20 posts/month
  • Basic analytics
Starter$18/mo

billed annually

  • 5 brands
  • Unlimited posts
  • Full analytics
Advanced$45/mo

billed annually

  • 15 brands
  • Team features
  • Custom reports
Visit Metricool

For small businesses, Hootsuite typically provides better value. Choose based on your specific feature needs and team size.

Feature Comparison

A detailed look at what each platform offers

Publishing & Scheduling

FeatureHootsuiteMetricool
Unlimited scheduling
Visual content calendar
Auto-publishing
Best time to post

Analytics

FeatureHootsuiteMetricool
Basic analytics
Custom reports
Competitor tracking

Engagement

FeatureHootsuiteMetricool
Unified inbox
Comment management

Which One Should You Choose?

Our recommendations based on your needs

Choose Hootsuite

Enterprises needing comprehensive analytics and team features

  • Starts at $99/mo
  • 30-day free trial
  • Founded in 2008
  • Comprehensive feature set

Choose Metricool

Budget-conscious users who need analytics

  • Starts at Free
  • Offers a free plan
  • Founded in 2016
  • Robust platform features
Alternative Approach

Skip the Manual Work. Automate Content Creation.

While Hootsuite and Metricool help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.

Auto-generate from products

AI-written captions

Platform-optimized designs

Direct scheduling

✨ No credit card required • Works with your store

Hootsuite vs Metricool FAQ

Common questions about this comparison

Related Comparisons

Explore more tool comparisons

Hootsuite vs Post Planner: Complete Comparison

Compare Hootsuite ($99/mo) and Post Planner ($12/mo). See which social media tool is best for your needs.

Read comparison

Hootsuite vs SocialPilot: Complete Comparison

Compare Hootsuite ($99/mo) and SocialPilot ($25/mo). See which social media tool is best for your needs.

Read comparison

Hootsuite vs Sprinklr: Complete Comparison

Compare Hootsuite ($99/mo) and Sprinklr ($299/mo). See which social media tool is best for your needs.

Read comparison