Hootsuite vs Sprout Social: Which Should You Choose?
Compare features, pricing, and find the perfect social media management tool for your business.
TL;DR
Hootsuite starts at $99/mo and is enterprises needing comprehensive analytics and team features. Sprout Social starts at $199/user/mo and is enterprises prioritizing customer service and reporting. Hootsuite offers better value for most users. Want to skip manual content creation entirely? Design Instantly auto-generates posts from your products.
Best Value
Hootsuite
Best for Enterprises
Sprout Social
Free Trial
Both offer trials
Best for Teams
Hootsuite
Key Differences
What sets these tools apart
Pricing
Hootsuite winsHootsuite starts at $99/mo while Sprout Social starts at $199/user/mo.
Target Audience
TieHootsuite is enterprises needing comprehensive analytics and team features. Sprout Social is enterprises prioritizing customer service and reporting.
Free Plan
TieNeither offers a permanent free plan, but both have trials.
Heritage
TieHootsuite was founded in 2008 and Sprout Social in 2010.
Pricing Comparison
Hootsuite starts at $99/mo while Sprout Social starts at $199/user/mo.
Hootsuite
billed annually
- 1 user
- 10 social accounts
- Unlimited scheduling
billed annually
- 3 users
- 20 social accounts
- Custom analytics
- Unlimited users
- 50+ accounts
- Dedicated support
Sprout Social
billed annually
- 5 social profiles
- All-in-one inbox
- Content calendar
billed annually
- Unlimited profiles
- Competitive reports
- Optimal send times
billed annually
- Chatbots
- Sentiment analysis
- Help desk integrations
For small businesses, Hootsuite typically provides better value. Choose based on your specific feature needs and team size.
Feature Comparison
A detailed look at what each platform offers
Publishing & Scheduling
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Unlimited scheduling | ||
| Visual content calendar | ||
| Auto-publishing | ||
| Best time to post |
Analytics
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Basic analytics | ||
| Custom reports | ||
| Competitor tracking |
Engagement
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Unified inbox | ||
| Comment management |
Which One Should You Choose?
Our recommendations based on your needs
Choose Hootsuite
Enterprises needing comprehensive analytics and team features
- Starts at $99/mo
- 30-day free trial
- Founded in 2008
- Comprehensive feature set
Choose Sprout Social
Enterprises prioritizing customer service and reporting
- Starts at $199/user/mo
- 30-day free trial
- Founded in 2010
- Robust platform features
Skip the Manual Work. Automate Content Creation.
While Hootsuite and Sprout Social help you schedule posts, Design Instantly automatically creates beautiful social media content from your products. Connect your store and generate posts on autopilot.
Auto-generate from products
AI-written captions
Platform-optimized designs
Direct scheduling
✨ No credit card required • Works with your store
Hootsuite vs Sprout Social FAQ
Common questions about this comparison
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